What is PR?
PR is a core component in building a software business. It is press releases and social media. It is a big bang of news and a constant conversation. The key is the mechanics of creating a story that resonates. PR will get you third-person opinions about your company. Trustworthiness is relatively high. This is superior to advertising, faster than networking, but... no, not as good as a product that sells itself.
What do you want from PR?
If you have a clear goal, it's easier to achieve it. Talk with Oppkey about PR options. Is revenue most important? Then focus PR on lead-in activities that will directly benefit the sales team. Are downloads it? Focus PR on driving traffic to your website. Is appearing big and active what you need? Use PR to engage your audience regularly with good info.
What are Google AdWords?
It's a Google world. You should probably consider buying Google AdWords. The effort of creating and constantly tweaking keywords and add verbiage, watching changes each day, utilizing feedback in marketing and PR materials… is time-consuming. But should not be overlooked.
What is SEO?
Search Engine Optimization (SEO) is a key component of your online presence. Just don't spend too much money on it. It's a mix of onsite and offsite edits to your online presence coupled with embedded links in press releases, connections with partners sites, and more.
4 days ago
"Akihabara's original mom-and-pop electronics store is closing after 64 years http://t.co/bwxVe5ndQp via @verge"
17 days ago
"RT @OpenSFS: Join industry leaders to discuss the future of the #Lustre community today at 12:15pm, room 405 @#SC13"